Martin Pool's blog

Mandatory registration for free information

A number of news sites, such as The Age, have started requiring registration to read.

On this point consider the registration agreement for the wonderful bugmenot.com [from boingboing]:

What percentage of sites do you visit that require registration?

What percentage would you be comfortable with?

Annual Income (in US dollars)

Explain how a search engine like Google would function if no content was publicly accessible:

How many sexual partners have you had in your life?

To some extent it's a technical problem: I don't mind disclosing that I'm a 46yo Anguilan herpetologist, but I do mind filling out a clumsy and longwinded form &mdash just to read a story that they very likely lifted from AP or Reuters anyhow. So I pretty much just close the window on these things.

I can sympathize with publishers wanting more tightly targetted ads (or, as they call them these days, "articles".) So I'd like to propose a less awful way to find this out: put a little survey next to the articles, asking people for random information. Explain that it helps make the site sustainable. Ask one question at a time, and make it voluntary: "what state do you live in?", "how old is your car?", etc.

Archives 2008: Apr Feb 2007: Jul May Feb Jan 2006: Dec Nov Oct Sep Aug Jul Jun Jan 2005: Sep Aug Jul Jun May Apr Mar Feb Jan 2004: Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan 2003: Dec Nov Oct Sep Aug Jul Jun May